Water-to-Go is 10 years old this year!
We are delighted to be celebrating Water-to-Go’s 10th anniversary as a company in 2020. When the company was founded back in 2010, we didn’t think it would have developed into the business it is today but thanks to the support of our partners, investors, and our customers; we have been able to grow and continue to fulfill our mission: to change the world, one bottle at a time. Read more below about our 10-year journey so far…
How it started
Water-to-Go was founded in 2010 by Dave Shanks, who sought to create a sustainable solution to single-use plastic bottles, after seeing the effects of plastic pollution on his travels. From there, a reusable bottle and the Water-to-Go 3-in-1 nanotechnology filters were born!
Combining three different technologies, the results were perfect for all outdoor pursuits and travel as all microbiological contaminants are filtered with up to 99.9999% efficiency.
Realizing that there was a technology that could provide clean healthy water almost anywhere and which could also reduce the environmental damage being done was the motivation to establish the Water-to-Go brand and business.
Check out our filter bottles here – we have some special offers on all our bottles to celebrate 10 years as a business.
Once Water-to-Go was incorporated as a business, Dave and the team began to trade within the UK, selling the bottles via our own website and with several outdoor retailers.
As demand and interest grew in the UK, Dave began to get further interest in selling the bottles overseas. The first distributors in 2014 were Sweden and France, and we have continued to grow from there.
While we are based in the UK, we now have a number of distributors around the world that sell and distribute Water-to-Go bottles. This ranges right from Canada and the USA, Mexico, and parts of South America, though the majority of Europe from Spain to Norway to Greece, China, and the Indian sub-continent, all the way to Australia and New Zealand.
See the full list here
After investing a large amount of his own money, Dave brought on board a number of individual investors to help develop and grow the business. Many of them offered specialist business skills and experience as well as investment. In 2014, a further tranche of investment was raised by crowdfunding through Crowdcube bringing more financial and a wider skill base into the business.
Five years later, at the end of 2019, Water-to-Go launched a second Crowdcube campaign to raise funds to expand the business further, drive exports, and develop the products. This campaign was also a success and was oversubscribed by 293%.
We were overwhelmed with the support and generosity from our investors and partners for both the raises. Their continued support has allowed Water-to-Go to develop into the business that it is today and for sure, we wouldn’t be here without them.
We have been very lucky to partner up with many different businesses and organizations to further our mission and goals. We have been able to support, work with, and actively get involved in projects with businesses all over the world which has been amazing. Furthermore, via our corporate partnership with international businesses and charities, we have produced bespoke branded bottles that have been used by our partners’ members and customers all over the world.
Water-to-Go currently works in partnership with hundreds of travel-related businesses globally aiming to reduce their plastic footprint across a broad spectrum of industry sectors such as travel, charity, health and fitness, and many others. Matched with improving their sustainability credentials, Water-to-Go has ensured that our clients and their customers are kept safe and travel responsibly without the need for single-use plastic.
We partner with organizations and people that facilitate impactful efforts focused on improving our environment and our community. As a result, we have raised thousands of pounds through bottle sales and partnerships to fund grassroots projects across the world that provide help to those who need it most. Along with this, Water-to-Go actively gets involved with and promotes initiatives that help to improve the health and wellbeing of the public.
We work together with organizations that share our aims and goals and together we can change the world, one bottle, one person at a time.
Learn more about our partnerships here
Following the first Crowdcube raise at the end of 2014, the company launched a new product line: the 50cl GO! Bottle which was aimed at everyday use such as commuters, gym users, sports people, and anyone concerned about their health.
Over the years, we have been listening to customer feedback and have been constantly developing the product in order to improve the user experience.
In 2019, Water-to-Go developed a new and hygienic click lid for the bottles. The new and improves features of the lid included:
- A larger spout for an improved flow rate of over 20%
- A protective, sealable cover for the spout
- A new breather valve to allow for a good flow rate
- A new breather plug for a hygienic, improved seal
The new lid also marked the arrival of a whole new product; the Active Bottle. This innovative addition to our product range has proved incredibly popular with our current customers and to the cycling market in particular. The bottle itself is made from a new squeezable material that is semi-transparent and features embossed volume markers meaning you’ll never run out of the water by surprise again. The Water-to-Go Active bottle is a completely new product that addresses a gap in the market, and as far as we are aware, this is the first filter bottle specifically designed for cyclists.
Water-to-Go has been featured on many industry-leading platforms, in many articles online and in print, and has also exhibited at some of the largest travel shows and events in Europe. This has helped us to build a reputation as an internationally recognized business with an innovative product that has been tried and tested all over the world. Through this, we have been able to meet and work with some incredible people, partner up with world-renowned businesses and charities, and further our cause to make a difference.
We are also proud to work with some fantastic ambassadors who have all used their Water-to-Go bottles wherever their adventures take them and together, are helping us to change the world, one bottle at a time. This includes the adventurer and extreme athlete, Ash Dykes, who we have supported on 3 world-first expeditions across the world.
We are now working with leading travel operators such as Explore, Wild Frontiers, Riviera Travel, and Kuoni; the latter of which has included our partnership on their Worldwide Travel Report for 2020 featuring the latest trends and developments that influence how we travel. We are now also working with various tourism boards such as Belize, Tourism Associations such as LATA and AITO, as well as travel counselors and Destination Management Companies.
In January 2020, we exhibited at several leading travel shows in the UK and Europe where we had our best year to date. The Water-to-Go products continue to fulfill the demand for consumers who are traveling to places where the tap water may be unsafe to drink, but there has been a growing demand from travel and tourism companies who are striving to improve their sustainability policy. We also partnered with Just a Drop at the 2019 World Travel Market to produce a joint-branded filter bottle with their sponsor, South African Airways, that were bought by many visitors and exhibitors at the show. Partnerships such as this only aids our reputation and influence around the world as a universal product.